Babylonstoren Bitterlekker
The concept for this campaign is titled “TSSIXO”.
The concept derives from the sound that bottles and cans make as they are being opened by their respective drinker and the word ‘Thixo’ which means king, leader or God in the Xhosa dialect. The Western Cape, where Babylonstoren is based, the main languages are Afrikaans and Xhosa.
What is Tssixo? This is the sound of beginnings, the summer and spring, good times, a light drink and the sound of refreshment. With this we present the newest challenge with the hashtags #tssixoseason, #lekkertssixo, #lekkertoyourbitter.